![]() ![]() The level of access through social media is just incredible. They can also text, WhatsApp or find me through Instagram. Now, thanks to social media, I can reach out directly to scouts in say Rwanda or Burundi or Uganda and find a great girl. “Over the years, I have had to do my scouting through an agent, perhaps based in Milan or Paris, who would filter their choices down to me. The previous scarcity of African models, continues Brokaw, can also be attributed to outmoded casting processes. For an industry long criticised for its lack of diversity, as well as for perpetuating beauty standards seen through a Eurocentric lens, this change is momentous. Prada, Louis Vuitton, Balenciaga, Saint Laurent, Miu Miu and many more were awash with dark-skinned models whose African heritage stretched from Senegal to Rwanda to Sudan to Nigeria to Ethiopia. These women are a wholly different type of model and are currently pushing the boundaries not only of beauty but of the entire fashion world.Īdut, Anok, Nyagua, Janet Jumbo, Maty Fall and co are representative of an ongoing seismic shift that became more pronounced on the spring/summer ’22 runways. They’re laughing and teasing one another while moving and mouthing the lyrics to Wizkid’s “Don’t Dull”, “Ojuelegba”, “Essence” and pretty much the entire tracklist of Made in Lagos. They are playfully conversing I note snippets of Dinka and hints of other mother tongues peppering the conversation. Inside, nine striking Black models – their facial features varied and distinct – await hair and make-up. But then, a door opens into a cavernous studio with dramatic black drapes. One would be justified in thinking that this is not where the magic happens. There’s a large table, methodically laid with lateral flow tests. It’s a grey, mild-for-November Tuesday morning, in a brutalist indoor car park off an industrial road within a not particularly fashionable enclave of west London. ![]()
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